Customers don't remember features. They remember how you made them feel. In about ten minutes, you'll build the voice that makes your business the obvious choice — and walk away with a one-page Brand Voice Sheet you can hand to anyone who writes for you.
Your brand voice is the consistent personality behind every word you publish — your posts, captions, emails, even the way you answer the phone. Two businesses can offer the same thing. Only one of them sounds like them. That's what gets remembered, referred, and chosen. Below, you'll build yours in six quick steps. No exercise takes more than two minutes — write the way you'd actually talk, not the way you think you're "supposed to."
Before tone or words, get clear on the story. Answer these four in plain language — you, the customer, and what changes for them. We'll assemble them into a one-liner you can repeat anywhere. You are the guide in this story; your customer is the hero.
Tap three to seven words that describe how your brand sounds. Skip anything you'd never call yourself. Add your own if a word is missing.
Slide each dot toward whichever side feels more like you. Four dimensions, one slider each — there's no wrong answer, just your answer.
What do customers praise you for? Pull from reviews, texts, the things people thank you for. Three to five lines — three is plenty.
Three themes that anchor everything you publish. Every post fits under one — or it doesn't get made. Edit the names and themes to fit your business.
One page, personalized to your answers — yours to share with anyone writing for you: VAs, photographers, social managers, your team.
Add your details and we'll build your one-page brand voice sheet.
We'll use this to send your sheet and one short follow-up. No spam.
stillwaterproductions.com · (951) 405-6688
